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50 years of timeless and timely Truth Well Told—that’s the milestone McCann Worldgroup Singapore is celebrating in 2025. As a creative solutions company known for building enduring brands, we’ve had the privilege of growing with this beloved little red dot since her early days, contributing to her development and leaving a lasting impact.
To mark the occasion, we’re breaking out in song! Through a collaboration with our alumnus Hugh Harrison, the composer and lyricist behind our first three National Day songs, we’re proud to present a new track just in time for Singapore’s 60th birthday.
Inspired by the original chorus of Count On Me, Singapore—“We can achieve,” we’ve brought its originator back to give that lost lyric the moment it deserves. The result: a fresh take for a generation seeking purpose, not just progress.
Work that enters the vernacular, public consciousness, and culture. Back in 1984, when Hugh first became involved in our government’s efforts to commemorate nation-building, little did he expect to pen not one, but three evergreen classics that still resonate today. He aptly attributes this to our approach behind every brief: “It’s people. It’s ideas. It’s understanding what they want from you.” A listen is all it takes to feel the candour in his words.
1984: Stand Up for Singapore
Released during the nation’s 15th year of independence, this stirring call to action rallied citizens to contribute to Singapore’s growth with pride and unity.
1986: Count On Me, Singapore
An anthem of civic responsibility and optimism, urging Singaporeans to take ownership and actively participate in the nation’s journey towards progress.
1987: We Are Singapore
A celebration of national identity and resilience, highlighting the collective strength and shared aspirations of Singaporeans in building a harmonious society.
